social marketing

Aging in Place-Two Keys

December 30, 2009

The New York Times Blog, The New Old Age is a really good and wide ranging approach to the issues of coping and caring. The current entry on small scale assisted living by Paula Span, is right on the button, as I would expect. Clicking around as things work with on line media I hit… Continue Reading Aging in Place-Two Keys

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Universal Design – Do You Believe in Magic?

December 23, 2009

…from the Lovin’ Spoonful to: And you know something is happeningBut you don’t know what it is.. Bob Dylan The wonderful magic of Universal Design is unanticipated corollary benefits. Closed captioning is a really clear example. Including those with hearing difficulties to mainstream media was the intended outcome. Reading TV in bars and airport waiting… Continue Reading Universal Design – Do You Believe in Magic?

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NORCs / Villages – What's the DIF?: Intentionality

November 11, 2009

NORCs and Villages are both hot topics. What is the difference? How do they relate? NORC, Naturally Occurring Retirement Community, just happens. People move to an area, grow older and the result is a NORC. A Washington, D.C. example is upper Connecticut Avenue. The apartment rich area and surrounding neighborhoods became popular as the area… Continue Reading NORCs / Villages – What's the DIF?: Intentionality

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Aging in Place Remodeling #3 – Entries

June 22, 2009

Of course you need an entry that works to get in and out. But, like a cigar, the entry is never just an entry. You need to know that you can get in and out, that you are not a prisoner or shut in, that you don’t have to ask favors or hire people to… Continue Reading Aging in Place Remodeling #3 – Entries

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Affordable, Sustainable & Universal Design!

June 19, 2009

The Cutting Edge! Howard County Maryland Department of Housing and Community Development released an RFQ for affordable, sustainable and Universal Design homes on a small parcel. I believe this is the first time these three factors have been combined in one place. The county required a Universal Design consultant on each team. This is a… Continue Reading Affordable, Sustainable & Universal Design!

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Individual and Collective action

June 11, 2009

I was part of a recent discussion led by Matt Wald, energy and environment correspondent for the New York Times. Matt pointed out that individual and collective action are both parts of the solution for global warming and sustainability. We can conserve energy in our homes, and make purchases to lower our impact. We can… Continue Reading Individual and Collective action

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Do We Need a Crisis to Reach Aging in Place?

May 25, 2009

Writing on the opinion page of today’s Washington Post, Robert Samuelson says we need a crisis forcing Congress and the President to face the “political stinkbomb of an aging society” I hope he is wrong. We all know Medicare and Social Security face insolvency. Recent updates from the monitoring trust funds move the dates closer,… Continue Reading Do We Need a Crisis to Reach Aging in Place?

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Grass Roots 2.0

January 30, 2009

The evolution of the web from dynamic information provider to interactive meeting place is called 2.0. Grass Roots 2.0 is a similar extension of social marketing and political advocacy to grass roots behavior. News articles on the web change throughout the day- dynamic, but often the comments are more revealing- interactive- people participating in the… Continue Reading Grass Roots 2.0

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Great Marketing DATA

January 29, 2009

Todd Harff and the crew at Creating Results did some excellent research on the mature consumer market, put it into a great presentation, and provided the results (with thoughtful insights) for us to appreciate and discuss. Thanks Guys!

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#4 Mature Marketing & Universal Design

January 21, 2009

Universal design is the design of products and environments to be usable by all people, to the greatest extent possible, without the need for adaptation or specialized design.–Ron Mace The intent of universal design is to simplify life for everyone by making products, communications, and the built environment more usable by as many people as… Continue Reading #4 Mature Marketing & Universal Design

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