social marketing

Aging in Place and Dominoes

June 24, 2010

Aging in Place is not a game. It is serious business about dignity, independence, home, national budget and cultural responsibility. Some people think dominoes is a game or a toy but dominoes are also an important and familiar metaphor that works for Aging in Place. You stand dominoes up, and poking one knocks them all… Continue Reading Aging in Place and Dominoes

Read the full article →

Aging in Place: Motivation to Prepare #1

June 21, 2010

One thing I do know. Aging in Place is really difficult if you don’t prepare, at least your house. How do we get people to prepare? That, friends, is the big mystery. This weekend I spoke to a group at an event sponsored by Burning Tree Village, one of the local villages modeled after Beacon… Continue Reading Aging in Place: Motivation to Prepare #1

Read the full article →

NCOA/ASA #2

March 24, 2010

Ken Dychtwald is probably the biggest Kahuna in gerontology. He is credited with coining the term Age Wave, also the name of his firm and 1989 classic book. He lead a keynote panel entitled The Aging of America: Triumph or Tragedy? at the recent National Council on Aging (NCOA)/ American Society on Aging (ASA) conference… Continue Reading NCOA/ASA #2

Read the full article →

NCOA/ASA Annual Conference #1

March 22, 2010

I had a good time seeing many friends and colleagues in my three days at the annual National Council on Aging (NCOA)/American Society on Aging (ASA) conference: Aging in America in Chicago. For some reason I was acutely aware this time that I attended my first ASA conference in 1993 in San Francisco. I can… Continue Reading NCOA/ASA Annual Conference #1

Read the full article →

Great writing AND he GETS IT!

March 15, 2010

Jonathan Rauch, writing in this month’s The Atlantic, gets it about as well as I have seen it got! His article, Letting Go of My Father, is about caring for his dad. His experience is pretty typical. He understands that from the steady stream of sharing conversation with nearly everyone he encounters, all of whom… Continue Reading Great writing AND he GETS IT!

Read the full article →

Boomers- What will be our impact!

February 26, 2010

I previewed bits of the upcoming CNBC /Tom Brokaw special report on boomers. Studying cohorts we know boomers are a huge cohort with a changing impact on everything they touch. Boomer are often called demanding. How will boomers impact housing and care as we get older? I am no seer but I’ve staked my career… Continue Reading Boomers- What will be our impact!

Read the full article →

Aging in Place- Let's Make it Easy!

February 11, 2010

Working with the simple definition: Aging in Place is NOT being forced from your home due to a health crisis; we know that many folks who want to Age in Place are not able to do it. Families are frustrated because trying is too hard and the alternatives shame us. Almost anyone who has worked… Continue Reading Aging in Place- Let's Make it Easy!

Read the full article →

Aging in Place, Entitlement, The Trigger

January 27, 2010
Thumbnail image for Aging in Place, Entitlement, The Trigger

Heading into the Post Office yesterday I saw a woman taking the time to steady herself after climbing from the car. I offered to take her letters into the box. She gathered strength and concentration for a smile and declined. “I have to check the postage at the desk.” On my way out I traded… Continue Reading Aging in Place, Entitlement, The Trigger

Read the full article →

Consumer Barriers to Aging in Place #1

January 8, 2010

We all see headlines like:Senior Citizen Population on Brink of Explosion in World and in United States: Census BureauU. S. Seniors may increase by 40% in five years, world senior age group to triple by 2050 You would think this steady media barrage would provoke people to do some preparation. I don’t think much is… Continue Reading Consumer Barriers to Aging in Place #1

Read the full article →

The Case for Telehealth

January 4, 2010

Telehealth is remote health care visits. The obvious use and value of telehealth is when the patient and health care professional cannot be in the same place. The clearest examples include a sailor on the high seas or the famous case of the physician in the arctic who diagnosed and treated her cancer for months… Continue Reading The Case for Telehealth

Read the full article →

← Previous Entries

Next Entries →