social marketing

State of the Industry from Senior Housing News

October 8, 2013
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Alyssa Gerace writes a good article with some fresh data but whose real value is the summary of the state of senior/service enriched housing and the desires of the upcoming boomer population. Seniors and boomers are not homogenous. Some will move. Many will not. The decisions and forces are varied. The options should be too.

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Fall Prevention Awareness Week

September 30, 2013
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It was Fall Prevention Awareness Week September 22-28,2013.  D C activities were coordinated by the DC Falls Free Coalition, headed and organized very ably by Tori Goldhammer of Living at Home Consultations. I did a presentation to a real nice group of folks at the Hattie Holmes Senior Wellness Center. I pulled the presentation together from […]

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Labor Day & Aging in Place

September 3, 2013
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My Labor Day thoughts turned to caregivers. We know how important they are to caring for our loved ones in our homes, in their homes or in housing facilities. We know they are often so appreciated as they ‘join’ our families for critical, emotionally charged portions of our lives. Yet despite shortages, care workers are […]

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A Creative Mind

August 12, 2013
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My good friend Jason Popko is one of the most creative, sensitive minds approaching the business of aging. His occasional blog, Good Design/Age Well suffers from his commitment to his family. In other words, he has his priorities straight.

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Can an Icon Retire?

June 30, 2013
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Eleanor Smith, the ‘mother’ of the visitability movement, says she will retire this fall. Eleanor is responsible for the building of more accessible homes than anyone else. By her count, surely modest, 70,000 basically accessible homes have been built following her strategies. Knowing Eleanor as a natural advocate and savvy strategist I wonder just how […]

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MetLife Mature Marketing Institute closes: Laurie said IT Best.

June 5, 2013
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As noted in my comment on Laurie Orlov‘s good piece on the closing of the MetLife Mature Marketing Institute, I have been trying to figure out just what to say. Thanks to Aging in Place Technology Watch for getting it right. AND thanks and good luck to my dear friend  John Migliaccio. He was my […]

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Why is “wellness” “corporate”?

March 6, 2013
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This Washington Post article and a recent Kojo Nnamdi talk show has me thinking about methods and benefits of “wellness”. Wellness includes pro-active health screening to catch problems before they grow serious and raising awareness but key elements are usually what most of us call exercise. Employers are strong adopters because wellness has the bottom […]

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What’s NEXT? – Boomer Business Summit AGAIN!!

February 22, 2013
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The 2013 What’s Next Boomer Business Summit will take place on March 12 in Chicago. Mary Furlong has lined up speakers and topics covering the gamut. Do you want to bathe in boomer business speak? Do you have questions for experts? Do you want to hear ideas from leading thinkers and rub elbows…. up close and […]

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Senior Housing Operators Move into Community Services 2

February 7, 2013
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Who is the Client? More specifically, does knowing your senior housing facility client help you move into community services? Most senior operators know they will never get a serious look from much more than 5%, the accepted industry statistic for market penetration. The remaining 95% is mighty tempting. Their age related health issues and needs […]

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DON’T miss Universal Design Summit 5

December 10, 2012
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From garage bands to prom themes getting the name right is impossible. From the Chevy Nova’s poor showing in Mexico (No VA means doesn’t go) to the bizarre switch from Datsun to Nissan name choosing has occupied too much time, energy and conversation. In my 20+ years in home modifications, Aging in Place and Universal […]

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